Los Angeles, CA., January 24, 2018 – At 747 Warehouse Street on Feb. 16 and 17, adidas blurs the line between basketball and culture offering attendees a series of fully immersive experiences that will inspire creators to shape the future of the game – whether it be through fashion, music or sport.

For two days, adidas will deliver the Los Angeles community a dynamic, ticketed experience that is rooted in creativity and innovation. 747 Warehouse Street will feature two days of live music performances from notable artists, appearances from NBA All-Stars, speaker panels with the brightest in style and entertainment, interactive zones showcasing the future of sport, customization, collaborations and exclusive product releases.

Attendees will enjoy access to the brand’s most desired products only available at 747 Warehouse Street including exclusive releases of Harden Vol.2, Dame 4 BAPE, FUTURECRAFT 4D, SPEEDFACTORY,     Y-3, and exclusive adidas Originals styles including BYW (BOOST You Wear), and new models from the brand’s collaboration with Alexander Wang.

In addition, visitors will be able to secure insider access to witness brand technologies that are changing the future of sport. To fulfill a long-standing challenge on the court between rappers Snoop Dogg and 2 Chainz, adidas will also host a basketball competition between Snoop’s West Coast team of rappers and 2 Chainz’ East Coast team of rappers on the basketball court.

Announcements of the full music lineup and additional programming will be shared as the event approaches. 747 Warehouse Street is a ticketed event and space is limited.  With celebs like Pharrell Williams teasing the event, it’s sure to be a hot ticket.


#BYW … #747WarehouseSt

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Sign up to receive more information and ongoing updates on how to attend here: adidas.com/747WarehouseSt.