Author: Vetta Ridgeway

Kevin Plank is the founder and CEO of Baltimore Based Under Armour, a name and brand which astonishingly considering all of the players that preceded it, has become synonymous with athletic play and probably the only brand that is thought of as a “must have” extension a uniform and as  necessary  equipment. Similarly to brands that have become the generic name for a whole category or general class of products like Band-Aid (adhesive bandages), Kool-Aid (flavored drink mix), Q-Tip (Cotton Swab), Kleenex (paper tissue), or popsicle (flavored ice),  even if your wet/dry/hot/cold garment was made by some other brand,...