Vetta Ridgeway, Author at Manifest Magazine

J. Cole: Graduation

Posted by Vetta Ridgeway | Jun 16, 2015 |

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Kevin Plank, Under Armour Founder & CEO: Perserverance Personified

Posted by Vetta Ridgeway | Jun 15, 2015 |

Kevin Plank is the founder and CEO of Baltimore Based Under Armour, a name and brand which astonishingly considering all of the players that preceded it, has become synonymous with athletic play and probably the only brand that is thought of as a “must have” extension a uniform and as necessary equipment. Similarly to brands that have become the generic name for a whole category or general class of products like Band-Aid (adhesive bandages), Kool-Aid (flavored drink mix), Q-Tip (Cotton Swab), Kleenex (paper tissue), or popsicle (flavored ice), even if your wet/dry/hot/cold garment was made by some other brand,...

Psychology 101: Kanye & Kim Tale of Two Egos

Posted by Vetta Ridgeway | Mar 21, 2014 |

This week Kanye West had to pay the piper for assaulting a photographer who asked him a question and tried to take his picture. First there was this, the infamous “don’t talk to me, don’t talk to any one I know, don’t talk to yourself and just don’t talk ever again,” video acquired by TMZ see below… [HTML1] And then there was this … Kanye attacking the next photographer who spoke to him … [HTML2] For this little indiscretion on March 18th, Kanye pleaded, no contest to the charges. In...