One of the 2018 Grammy commercials featured Sza and Metro Boomin for the GAP’s  “Archive Reissue – Logo Remix” collection.   To celebrate its evolution, the ‘Logo Remix’ collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades.

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyonce, Drake and Rihanna, to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist.

 

Sza, Metro Boomin and others teamed up for the GaP’s  “Archive Reissue – Logo Remix” collection.   To celebrate its evolution, the ‘Logo Remix’ collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades.

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyonce, Drake and Rihanna, to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist.

The ‘Logo Remix’ cast includes:

Music:

  • Sza – The singer/songwriter is remixing modern femininity by re-shaping the R&B genre with her fierce powerful stance.
  • Metro Boomin – The go-to producer is remixing music industry rules and is responsible for many of the music charts most memorable new sounds.
  • Sabrina Cloudio  The singer/songwriter is remixing the pop genre with her soulful sound originally releasing via SoundCloud.

Film & TV:

  • Bria Vinaite – The actress is remixing Hollywood on her own terms discovered via Instagram and already tipped as one to watch.
  • Miles Heizer – The actor is remixing the teenage experience by tackling roles around mental health and sexuality.
  • Awkwafina – The comedienne/actress is remixing the conversation for the viewpoint of second generation Asian-Americans.
  • Maya Jama – The TV presenter is remixing the script on mental health issues and family norms by speaking openly about personal experiences.

Digital:

  • Naomi Watanabe – The actress and comedienne is remixing ingrained assumptions on body image in Japan and around the world with her bold and unapologetic attitude about size-ism and style.
  • Connor Franta – The YouTube star is remixing the concept of fame in the digital age, rising to mainstream prominence when he came out as a Gay Man on his channel with a positive and profound effect on his fanbase.

The collection is available at retail outlets on January 29th.