Justin Bieber was named the new global style icon of Adidas NEO, the company announced Tuesday. The 18-year-old singer signed a two-year contract with the fashion label and will be the face of NEO’s campaigns under their “Live Your Style” slogan.

The “As Long As You Love Me” singer explained, “I found a real connection with NEO because it is about fashion, freedom and being true to who you are.”


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