This past winter NYLON Media Inc. CEO Paul Greenberg gathered ten staff members together in the company’s New York City headquarters and issued a very simple challenge:  “Take this $100 and do something good for somebody else.”

The challenge to “do something good” was met in a variety of ways with some staff members reached out to established community service organizations, including Animal Haven shelter in SoHo, while others went out in the surrounding neighborhood to do good for people they encountered on the street and in local businesses.

NYLON’s $100 challenge is documented in a video that was released today on and shows how each staff member met the task and how they were left with a new perspective.

NYLON will spotlight others who #takethe100challenge in the weeks ahead.