The Winter Olympics in PyeongChang’s, South Korea start on Friday, February 9th, 2018 and we have and three classic American Brands have signed on to outfit the athletes with technologically enhanced gear to ensure that they can brave the frigid PyeongChang weather and perform to the best of their abilities.
USA Opening Ceremony
USA Closing Ceremony
Ralph Lauren designs include, the limited-edition opening ceremony parka and limited-edition closing ceremony bomber jacket include a streamlined heating component, designed with the intent to keep Team USA’s athletes warm in PyeongChang’s cold temperatures.
“Ralph Lauren is excited by the convergence of fashion and function, and we are committed to supporting Team USA athletes by outfitting them with the latest innovative technology,” said David Lauren, chief innovation officer for Ralph Lauren. “We’re proud that we’ve worked so closely with the athletes, as well as the U.S. Olympic Committee, to keep evolving and improving. The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications.”
USA SNOWBOARD UNIFORMS
The USA Snowboard team will hit the slopes in NASA inspired uniforms called the Gold Elite Collection. Inspired by the rich history of the American space program, the 2018 U.S. Snowboard Team uniform is both innovative in function and retro-futuristic in design. On the futuristic side, both the competition jacket and pant have a liquid metal look, thanks to an exclusive iridescent silver fabric coated in very fine, real aluminum. Burton custom developed the fabric solely for the 2018 uniform by infusing an extremely lightweight aluminum-coated fabric typically used for audio equipment with highly technical properties ideal for snowboarding in any weather condition. The end result is a super technical, lightweight and waterproof fabric that reflects and deflects light as well as sound.
Let’s hope the team lives up to the name of the uniform and brings home the gold.
NIKE USA MEDAL STAND UNIFORMS
Olympic medal winners will be sporting stylish Nike fits on the podium to accept their medals.
In PyeongChang, all medal ceremonies will be held in open-air arenas where temperatures are expected to be below freezing, aside from ice hockey. Nike’s 2018 Team USA Medal Stand Collection was designed to help Team USA athletes comfortably withstand the elements as they celebrate their crowning moments.
“Nike has once again designed unparalleled medal-stand uniforms for the 2018 U.S. Olympic and Paralympic teams,” said Lisa Baird, USOC chief marketing officer. “The American spirit and style are seamlessly united to complement the fortitude of America’s finest athletes.”
The Nike Team USA Medal Stand Collection is also available for purchase in select Nike retail stores and on Nike.com, while TeamUSAShop.com will also carry items from Nike’s Team USA Collection.
TEAM USA POP UP SHOP
Also if you’re in the New York City area and want to dress like an Olympian, head over to the Team USA Pop-Up Shop in New York City to shop the newest Team USA looks from Nike, Swatch, Oakley and more. But don’t delay! The shop is open for a limited time through March 1st, 2018.
610 5th Avenue at 49th Street
Monday-Saturday 10 a.m.-8 p.m.
Sunday 11 a.m.-8 p.m.